Created By SWFL Born & Raised Locals

EXPLORING  SWFL

Good Stories. Great Recommendations.

“Exploring SWFL” was designed by born and raised locals and former journalists to showcase the best stories, businesses, nonprofits, and hidden gems in SouthWest Florida. Whether you’ve lived here for 30 years or 3 months, we take you behind the scenes to the best places in SWFL.

WE SHOW YOU WHERE THE LOCALS GO!

Featured SWFL Stories

We help you find the best businesses in SWFL

image of the clock tower on Fort Myers Beach in Florida with palm trees in the background

It’s hard to know which businesses you can actually trust. These Southwest Florida picks are recommended by locals and personally vetted by us. We’ve visited, booked, or used every business we feature, and we’d confidently recommend them to our Exploring SWFL friends.

From home services to orthodontists, plastic surgeons, Realtors, restaurants, and everything in between. Start Here:

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Exploring SWFL

Behind The Scenes

Our videos take you places you normally wouldn’t get to see. With our local connections, you’ll get a virtual VIP look at Southwest Florida!

Feel Good Local Stories

As former News Reporters and Journalists, we got tired reporting the negative stuff. Here, we focus on the good people, places, and stories that make SWFL feel like home.

Must-Do Experiences

From beaches and boat days to festivals, museum, and hidden gems, these are the Southwest Florida experiences you can’t miss.

Business Recommendations

Locals-only picks you can trust. We’ve personally visited or used these Southwest Florida businesses, and we recommend them with confidence.

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Get Featured. Get Featured.

Want to be featured on Exploring SWFL?

Fill out the application here. A member of our team will reach out to you!

Want to nominate a person, organization, or business to be featured? Submit your favorite local spot below!

Never miss finding your new favorite spots